Google Analytics not working? How to detect tracking problems

A working store can still lose measurement. Monitor whether analytics tags load and validate changes after deployments.

Why tracking breaks

For why tracking breaks, focus on the customer-facing result first. Build a repeatable check, keep the test safe, and record enough evidence to tell the difference between a short-lived warning and a real business-impacting failure.

What to monitor

For what to monitor, focus on the customer-facing result first. Build a repeatable check, keep the test safe, and record enough evidence to tell the difference between a short-lived warning and a real business-impacting failure.

Consent and tag managers

For consent and tag managers, focus on the customer-facing result first. Build a repeatable check, keep the test safe, and record enough evidence to tell the difference between a short-lived warning and a real business-impacting failure.

Treat analytics as supporting evidence

For treat analytics as supporting evidence, focus on the customer-facing result first. Build a repeatable check, keep the test safe, and record enough evidence to tell the difference between a short-lived warning and a real business-impacting failure.

A practical monitoring rule

If the failure would cost a lead, booking or order, monitor the complete customer action rather than only the page or server behind it.